In January, Lil Yachty joined the global lifestyle clothing brand Nautica as its creative director. The 19-year-old Atlanta rapper became the face of the label's collaboration with Urban Outfitters in November, and he made his creative debut during Nautica's New York Fashion Week men's presentation, according to Billboard.
Nearly two months later, the hip hop artist has yet to disappoint. That likely had something to do with Yachty's fondness of the brand before the partnership.
"Another thing that was amazing was to get noticed by Nautica, because I had been pushing to get their attention," he said to the FADER in December "I was wearing 100 percent Nautica for months. I was wearing Nautica everything. I still wear Nautica a lot. I just wear a lot of other stuff too. But the Nautica lookbook came through, and we have a lot of future business in the works.".
The result is a natural look for the red-haired, free-flowing artist. Yachty's capsule collection for Urban in late 2016 served as just a glimpse of what was to come in the new year.
Nautica has now entrusted the Atlanta product to curate his own limited edition collection of pieces. His heritage collection can be found at nautica.com/lilyachty. Yachty, who also goes by Lil Boat, likely could have had his choice of other premier brands to represent.
This one seems like a perfect match.
"Nautica is like a part of me,” said the Grammy nominated artist, according to WWD. “It’s for kids, sailors, grown men and cool people. The designs — the old designs, the new designs, I think it’s dope. There’s not really much out there like Nautica.”